Erm. Something unintended happened.

404. How embarrassment.

A lot can go wrong on the internet. In fact, something just did. I’d really appreciate it if you took the time to let me know what you were looking for and if a broken link / asset on my site was the problem. Time poor? Just click here: (or X, or whatever it’s called this week.)

Prefer to just move on and pretend you live in a perfect world? I don’t believe you. The kind of people that read overly lengthy 404 error pages are naturally curious creatures who love to delve into the guts of stuff to see what’s what. They know the world isn’t perfect, and they strive to fix just a little piece of it every day. You identify with this group of people. I know you do, or you would have stopped reading by now. So: please do let me know something went wrong so I can fix it. It would be pretty embarrassing if I couldn’t, and you’d be able to laugh at me with impunity. Surely that’s some pretty intoxicating incentive.

What is this page? The 404 or ‘Not Found’ error message is an HTTP standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web. (read more about 404 errors on wikipedia)